#19 Angelinvesting.it - From idea to Series A - Weekly Newsletter

MrBeast

3 Minutes to reflect

In a surprising turn of events, MrBeast, the renowned 25-year-old YouTuber, has just made headlines by declining a staggering $1 billion offer for his channels. But what prompted this unexpected decision? Apparently, MrBeast firmly believes that his true value exceeds that figure by tenfold!

Let's delve into the backstory of this extraordinary individual. Hailing from Greenville, Carolina, MrBeast embarked on his YouTube journey with nothing but sheer determination. Today, he stands tall as the most influential YouTube channel worldwide, boasting an incredible 151 million subscribers!

Yet, MrBeast's ascent to fame was far from instantaneous. It took six arduous years of relentless content creation before he reached his first million subscribers in 2018. Each video produced, each disappointing outcome faced only fueled his unwavering drive for success.

What sets MrBeast apart is his unique vision. While it may be tempting to generate views through negative emotions like anger and fear, he believes in appealing to the higher, nobler emotions within his audience—generosity and selflessness. With an awe-inspiring 150 million subscribers, his approach has undoubtedly struck a chord.

Picture this: a 19-year-old MrBeast faced with a $10,000 sponsorship offer. Instead of pocketing the money, as anyone of us would have done, he chose to film himself giving it all to a homeless person. The resulting video went viral, birthing an entirely new format that revolutionized the YouTube landscape.

2 Resources to pro level

Obsession, from freak to chic

‘Imagine spending 10 years of your life only thinking about one thing every single day” Donaldson (MrBeast real name) has said of his obsession with YouTube, admitting that his whole life is centred around content creation.

“I was so obsessed [when he was younger], I’m telling you, it’s unhealthy” though he argues that the perception of his obsession has changed due to his success. “At some point, you cross that tipping point where people go from judging you, like, ‘You’re too obsessed, you’re a freak, to ‘Oh, woah, congrats, look at you [...] It’s kind of blurry where that line changes.”

The Creator economy: Consumer goods is where it gets very rewarding 🤑💰💸

MrBeast has managed to grow his business empire significantly through two owned brands. Feastables offers reasonably healthy, tasty, and reasonably priced chocolate bars, which are constantly sold out at Walmart. Another brand is MrBeast Burger, a fast-growing fast-food burger chain that gained popularity as a dark kitchen project aimed at supporting local restaurants during the Covid-19 pandemic.

Other relevant examples include the Kardashian's line of cosmetics and clothing, as well as billion-dollar tequila companies such as Casamigos, owned by George Clooney.

1 Reason to be happy

There are 1,000 people around the world who are capable of seeing again, thanks to a 25-year-old YouTuber.

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Have a great weekend,

Simone

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