I Just Invested in Social Media (Yes, in 2025)
#123 Angelinvesting.it - From idea to Series A - Weekly Newsletter
3 minutes to reflect
Yes, you read that right. In 2025, I invested in a social media company.
I know what you're thinking. Another social platform? In a world drowning in apps? Let me explain why this one caught my attention.
The Product: Where Curation Meets Discovery
Picture this: the functionality of those old-school Facebook groups (that everyone secretly loved to hate) having a love affair with the addictive discovery engine of TikTok.
Here's how it works: You find a recipe you love on the platform. You bookmark it. That bookmark automatically becomes available to a group of fellow cooking enthusiasts. Crowd-sourced curators enhance what would otherwise be mindless algorithmic feed selection.
The magic happens when human taste meets algorithmic efficiency. Instead of a black-box algorithm deciding what you see, you get recommendations filtered through communities of people who share your specific interests.
Why I Invested
Bookmarking is massively undervalued. I use the bookmark function constantly on both Twitter and TikTok. It always feels like an afterthought for social media providers, relegated to some hidden menu. But I believe bookmarking has a far bigger role to play in how we discover and organize content.
The founder is exceptional. At 16, he and his brother built their first consumer internet company. This isn't someone playing with code in their bedroom—this is someone who's been building products that people actually use since they were a teenager.
The traction is promising. They've gone from zero to hundreds of thousands in monthly revenue in just a few months. That kind of rapid growth suggests they've hit something real.
Final Notes
I invested $17,000. Not the £50,000 I told myself I would commit to pre-seed deals, but $17k felt appropriately aggressive for this bet.
As with all my pre-seed investments, my focus was on the team. This team is exceptional. Do I know if they're going to win? No. Do they know? No.
But here's what I do know: they will fight. Fight hard. And in the brutal world of social media, where you're competing against trillion-dollar companies for people's attention, that fighting spirit might be the most important ingredient of all.
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Have a great weekend,
Simone